Cortexo

Few customers are engaged with their electricity retailer

Posted by Terry on 31 January 2011 | 0 Comments

The full quote was “relatively few customers are open to taking on some risk and are sufficiently engaged with their electricity retailer” said Mighty River power in an article for Energy News today. They were commenting on the rejection by most retailers to provide customised compensation schemes, which will run during energy conservation campaigns.

It really doesn’t matter what the customised compensation scheme is all about (its compensation if consumers save electricity), what matters is that retailers still don’t get it. They are still deciding what consumers want, what consumers can have and what consumers cannot have. We consumers really do need to turn that on its head and demand services that benefit us, not just cheap electricity because hey it does cost to get power to your door, but information that helps us choose whats best for us and services and plans that suit our lifestyle and our desire to conserve natural resource. Customers will be engaged with their electricity retailer when the electricity retailer starts engaging with the customer.